Colleen Hoover

Colleen Hoover (born December 11, 1979, Sulphur Springs, Texas, U.S.) American author who became a publishing phenomenon in the early 21st century and is known for hugely popular books that typically feature romance and dramatic plot twists. Forgoing more traditional marketing plans, Hoover self-published many of her books, which became sensations on social media, especially TikTok.

Hoover grew up in Texas. Her father was physically abusive to her mother, and the couple divorced while she was a toddler. Her mother later married, and the family struggled financially while running a small dairy farm. Hoover attended Texas A&M–Commerce, where she earned a degree in social work in 2004. She held various jobs before becoming a counselor for the Special Supplemental Nutrition Program for Women, Infants, and Children, a federal program. During this time she lived in a trailer home with her husband, who was a long-haul trucker, and their three children.

Using a borrowed laptop, Hoover began writing the romance novel Slammed in 2011. It was originally intended as a Christmas gift to her mother, and Hoover self-published the work in 2012. Although initially rejected by publishers, it began climbing best-seller lists, aided by word of mouth and enthusiastic reviews on social media platforms. The novel centres on an 18-year-old woman who moves to Michigan with her family after the death of her father. Once there, she becomes romantically involved with her neighbour, but a startling discovery forces them apart. Things are further complicated by another family tragedy. Readers embraced the romance, drama, and surprising plot turns, all of which became hallmarks of Hoover’s works. The sequels, Point of Retreat (2012) and This Girl (2013), also became bestsellers.

Hoover subsequently began writing full-time. While her works span a variety of genres—including thriller and mystery—she is most notably associated with romance. In addition, she was often credited with helping establish a category known as new adult fiction. Such works typically centre on twentysomethings trying to navigate the adult world, with romantic relationships being a key element. Some, however, claimed that Hoover was a genre unto herself. Her success—in part due to devoted fans known as CoHorts—allowed Hoover to pursue unconventional deals in publishing. She signed contracts with several different houses, and she often retained the rights to her e-books. In 2020, during the COVID-19 pandemic, Hoover offered several of her e-books free of charge. This, along with her increasing popularity on TikTok, attracted new readers, many of whom began seeking out her older titles. As a result, Hoover’s recent and early books simultaneously appeared on best-seller lists, a rare feat in publishing.

Hoover’s best-known book is perhaps It Ends with Us (2016). The novel centres on Lily Bloom, a florist who grew up in a violent home. After finding herself in an abusive relationship, she remembers her own childhood, including her first love, a homeless teenager. A sequel, It Starts with Us, appeared in 2022. Hoover’s other notable books include Ugly Love (2014), in which a man and a woman agree to limit their relationship to sex, but both have trouble adhering to that promise. In November 9 (2015) a woman has a chance encounter with a writer, who uses her as inspiration for his novel. They continue to meet every year, but she begins to question what is real and what is fiction. Verity (2018) was something of a departure for Hoover. The romantic thriller follows Lowen Ashleigh, a struggling ghostwriter who agrees to finish a best-selling author’s book series after the latter is injured in a car accident. However, Ashleigh begins to suspect things are not as they seem. In Heart Bones (2020), a teenager becomes homeless after her mother dies of a drug overdose. Forced to move in with a father she barely knows, she finds herself unexpectedly attracted to one of his neighbours. Hoover also wrote the Maybe Someday series: Maybe Someday (2014), Maybe Not (2014; novella), and Maybe Now (2018).