chief executive officer

chief executive officer (CEO), the senior manager or leader of a business or other organization, such as a nonprofit or nongovernmental organization (NGO). A chief executive officer has final decision-making authority within the organization (subject to the general consent of a board of directors, if there is one) and holds a number of important responsibilities, including: articulating the mission or purpose of the business or organization; determining its managerial and reporting structure; setting its short- and long-term goals; devising and implementing strategies for attaining such goals; managing at a high level its operations and resources; establishing a culture that fosters employee engagement, adaptability, accountability, and learning (or skill building); reviewing the performance of lower-level executives and their units or teams; representing the business or organization in public forums and industry-related gatherings; assessing and reporting (to shareholders, stakeholders, boards of directors, or owners) on its operations at regular intervals; and, more generally, ensuring its overall success—which, in the case of businesses, is normally assessed in terms of potential increases in net income, market share, shareholder returns, and brand recognition. In the case of larger businesses and some other larger organizations, the CEO is hired or internally promoted by a board of directors, which may subsequently dismiss the CEO if it is dissatisfied with his or her performance.