How was Kwanzaa popularized?

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Kwanzaa was created in 1966 by Maulana Karenga, a professor of Africana studies. Kwanzaa grew in popularity with the rise of the Afrocentrist movement, which focused on Black self-sufficiency in rejection of white imperialist narratives and histories. While observed by many Black Americans in the 1980s and 1990s, the holiday’s popularity has suffered in recent generations.