South by Southwest

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South by Southwest

music, film, and interactive media conference, Austin, Texas, United States

Also known as: SXSW, South by Southwest Music and Media Conference & Festival

Written and fact-checked by The Editors of Encyclopaedia Britannica

Last Updated: Mar 14, 2024 • Article History

In full:: South by Southwest Music and Media Conference & Festival, also called SXSW

Date:: 1987 - present

Location:: Austin; Texas; United States

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South by Southwest, annual music, film, and interactive media conference held in Austin, Texas, U.S. South by Southwest (SXSW) began in 1987 as the South by Southwest Music and Media Conference when a promotion company, South by Southwest, Inc., decided to showcase the eclectic Austin music scene for music industry professionals. SXSW invited these insiders to Austin for the inaugural event, which was attended by 700 people. The conference grew over the years, and it quickly began to attract international attention. Organizers estimated that more than 12,000 attendees had seen some 2,000 musical acts on more than 80 stages in ...(100 of 233 words)

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