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Normative ethics seeks to set norms or standards for conduct. The term is commonly used in reference to the discussion of general theories about what one ought to do, a central part of Western ethics since ancient times. Normative ethics continued to occupy the attention of most moral philosophers during the early years of the 20th century, as Moore defended a form of consequentialism and as intuitionists such as W.D. Ross advocated an ethics based on mutually independent duties. The rise of logical positivism and emotivism in the 1930s, however, cast the logical status of normative ethics into doubt: was ...(100 of 41429 words)