Paradoxically, American sociology, unlike its European counterpart, has been marked by an individualistic (psychological) orientation, even though early sociologists fought to establish a discipline distinct from psychology. Most specialized research in American sociology still uses the individual as the unit of analysis. The standard practice is to collect data from or about individuals, categorize their social characteristics into “groups,” and relate them to other categories of individuals such as income classes, occupations, and age groups. These intergroup relations are often examined with complex statistical tools. This practice is not generally recognized as social-psychological in nature, yet neither is it regarded ...(100 of 9210 words)
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